Swiss Emblem

Cameron Moll

Come In, We're Hiring (Authentic Jobs)

Find a job or post one at Authentic Jobs

Cameron Moll Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of Authentic Jobs Inc, among other endeavors.

This site is a compendium of design, HTML5/CSS3, DSLR video, Apple, mobile, and other miscellaneous banter.

Colosseo Poster

Reimagining the Roman Coliseum in type.

“The first pass should be ugly, the ugliest.”

published 3 July 2014

Craig Mod, who convincingly argues that app development (and their success) is often completely senseless, drops this astounding wisdom on readers about halfway through the article:

The first pass should be ugly, the ugliest. Any brain cycle spent on pretty is self deception. If pretty is the point then please stop. Do not, I repeat, do not spent three months on the radial menu, impressive as it may be. It will not save your company. There is a time for that. That time is not now. Instead, make grand gestures. General gestures. Most importantly, enumerate the unknowns. Make a list. Making known the unknowns you now know will surface the other unknowns, the important unknowns, the truly devastating unknowns — you can’t scrape our content! you can’t monkey park here! a tiny antennae is not for rent! You want to unearth answers as quickly as possible. Nothing else matters if your question marks irrecoverably break you. Do not procrastinate in their excavation.

Craig’s words ring loudly in my ears. You want to unearth answers as quickly as possible. Do not procrastinate in their excavation.

Superb advice for the exploration phase of just about any project, not just app development.

  1. daniellearvanitis reblogged this from cameronmoll
  2. randominternetstuffs reblogged this from cameronmoll
  3. yz reblogged this from dhotson and added:
    Great advice.
  4. nowoliviapryor reblogged this from dhotson
  5. ktet reblogged this from brocatus
  6. dhotson reblogged this from davesparks
  7. brocatus reblogged this from roomthily
  8. gonzohacker reblogged this from cameronmoll
  9. zanojournal reblogged this from cameronmoll
  10. roomthily reblogged this from cameronmoll
  11. davesparks reblogged this from reconfine and added:
    …and reading this.
  12. reconfine reblogged this from cameronmoll
  13. mwebsolutions reblogged this from cameronmoll
  14. twelveseventyone reblogged this from cameronmoll
  15. davidklaw reblogged this from cameronmoll
  16. mikestecker reblogged this from cameronmoll
  17. cameronmoll posted this