Wednesday 10 August 2011
Apple to Reduce Fifth Avenue Cube to 15 Glass Panes →
Currently there are 90 panes in Apple’s iconic Fifth Avenue store. Core77’s take on the consolidation of the panes is fitting for Apple and its admirers alike:
There’s no hard business reason to replace the Cube. It wasn’t falling down, tourists weren’t looking at it dismissively, and it won’t lead to an immediate increase in profits. Apple is replacing it for no reason other than that they found they could push the boundaries of glass and have chosen to manifest that innovation. That’s what we love, and soon—date TBD—that’s what Cube-goers will get to see.
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basicknowledge17 reblogged this from inothernews
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sharat reblogged this from david and added:
There’s no hard business reason to replace the Cube. It wasn’t falling down, tourists weren’t looking at it...
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huertanix reblogged this from david and added:
Ah, this explains the scaffolding…
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nachty reblogged this from spoooooots and added:
I’m glad I’m doing my part to keep the Cube as the most photographed attraction by sending a picture of it to my little...
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spoooooots reblogged this from david
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rdeeming reblogged this from david and added:
Apple. Revolutionizing the use of glass, because they can. david:
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Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of 