Tuesday 2 August 2011
Vimeo PRO →
Yesterday Vimeo unveiled its PRO account for businesses. They’ve had a long-standing policy against commercial videos on the site, though many have slipped past the radar if they were creative or artistic enough. Now they welcome business accounts, but with a catch:
Vimeo PRO lives as a separate service — invisible to the Vimeo.com world…. Vimeo PRO accounts do not have access to the Vimeo community by default, meaning PRO accounts’ activity and videos will not show up on Vimeo.com, and they do not have the ability to like or comment. We’ve taken this step to keep commercial content hidden and maintain the current Community Guidelines.
Commercial videos are housed in customizable portfolio pages, and the Vimeo player can be fully customized to your liking (including company logo). But the message seems clear: Pay us to host your commercial videos, but don’t mess with the incredible community we’ve cultivated.
I think it’s a bold, austere approach, and it’s the right one. I plan on becoming a PRO user myself, but I would hate for that to trample the Vimeo community — one of the most respected creative communities anywhere online.

Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of 