Wednesday 26 May 2010
Why Creatives Are Always Confused →
Bob Hoffman, CEO of Hoffman/Lewis Advertising:
When their friends like it, their clients hate it. When their clients like it, their friends hate it. They are encouraged to be collaborative. But the more people touch their work, the worse it gets. They are counseled against becoming prima donnas. But they see that the people who get good jobs are often disagreeable monsters.
If they weren’t confused they’d be crazy.
Spot on for a sizable portion of the industry. Or at least it feels that way sometimes.
/via Paul Mayne
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Yep.
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via
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Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of 