published 18 September 2013
Haven’t done this in years, and it feels totally oldschool. I’m okay with that.
In the spirit of fostering design learning, I’m offering a peek at how I pieced together the visual design for this year’s Authentic Jobs EIGHT campaign in Photoshop.
Fonts have been rasterized to protect their use, even though you can’t alter the type without already having the fonts.
Additional details about the design:
- The EIGHT word mark was designed by Sergey Shapiro. (It’s also been removed from this version.)
- The looping video was licensed from iStock, and stills like the one above were made from the HD video.
- Whitney, Knockout, and Numbers fonts were rendered as webfonts in the final design, using H&FJ’s Cloud.typography.
- The charity: ball VIP ticket was comped in Illustrator, and then Adam Spooner masterfully rendered it as HTML & CSS in the final design.