Seth Godin: “Leading Up”

From Seth Godin’s Creative Mornings talk last week, expounding on a principle he calls “leading up”:

One of the things that I hear the most after I give a talk or someone reads one of my books is, ‘That’s great, but my boss won’t let me. I’d love to do something like that, but my boss won’t let me.’

Well of course she won’t! Because what you’re saying to her is, ‘I want do something really cool and really neat, and if it works I’ll get the credit, and if it doesn’t you’ll get the blame. Because you said that it was okay.’

Who would take that deal?

In fact, what we see is that the people who have jobs or who have clients who are making a dent in the universe, are doing it by leading the people who are ostensibly in charge to make better decisions; leading those people to have better taste; leading those people to have the guts to do the work that they’re capable of doing.

The remarks quoted above begin at 05:15, but of course, the entire talk is worth watching.

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