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Cameron Moll

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Cameron Moll Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of Authentic Jobs Inc, among other endeavors.

This site is a compendium of design, HTML5/CSS3, DSLR video, Apple, mobile, and other miscellaneous banter.

Colosseo Poster

Reimagining the Roman Coliseum in type.

“We’ve been conditioned for web apps to suck.”

published 14 May 2013

Rob Foster, on web apps vs. native apps:

There is no single explanation [for why web apps generally suck]. The reason browser apps lose this fight is because of a raft of small things. It’s death by a thousand cuts.

After sharing some of those ‘cuts’ in detail, Rob lets loose with his opinion:

When an organization is making the decision not to spend developer money on building native, what they’re saying to me is that they value development costs over customer experience. I believe to do it right, you should offer your app in the way people want to use it the most. That may mean doing it browser-only, but it usually doesn’t. A business will always benefit from giving their customers a great (or insanely great) experience.

I agree pretty thoroughly with Rob’s sentiments, and I’ll tackle this issue at Breaking Development Conference in July. However, given my remarks are titled “Pitfalls and Triumphs of the Cross-Screen Experience”, I’ll also tackle the issue of integrating native apps and web apps into a cohesive, delightful user experience. (Sneak peek here.)

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