Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of 
Friday 2 April 2010
Relink: MEX Manifesto Predicts “Multi-Platform” Experiences →
With the iPad arriving at many U.S. households tomorrow, it’s an appropriate time to revisit something I posted in November 2009:
Each year, MEX, the Mobile User Experience conference, publishes a manifesto to frame the content and discussion for the year’s conference. Traditionally these manifestos have focused on mobile devices, operators/carriers, and the like. However, this year’s manifesto speaks repeatedly of “multi-platform” experiences. This is telling, as MEX is usually on top of trends in the mobile industry, and this is the first I’ve seen of a substantial focus on multi-platform. Something to watch for in 2010.
The manifesto had already been written a few months before I posted it and well before the iPad was even announced. Looking back, MEX couldn’t have foreseen the future any clearer.
Mobile, at the heart of technology debates for the past few years, is quickly feeling a little passé right about now. Don’t get me wrong—mobile will remain the biggest technology story for developing nations over the next few years. But with penetration rates at 91% in the U.S. and as high as 140% in industrialized countries such as Italy, mobile as in mobile phone has very little new ground to cover at this point.
Instead, the multi-platform experience, as MEX predicted, will be the next big story. And unless competing manufacturers get their game on, iPad will dominate the headlines.
