We took a popular ecommerce store (O’Neill Clothing) that we’d recently redesigned and monitored conversions, transactions and revenue for three weeks. Then we quietly deployed the responsive conditions to the already live site and monitored for another three weeks….
iPhone transactions more than doubled. Android transactions more than tripled. All from relatively quick optimization.
In the article, they lay out some pretty impressive increases in conversions, transactions, and revenue as responsive features were introduced to the site.