"Design is a business activity."

Erika Hall, guest author in A List Apart’s “What We Learned in 2012”:

Changing the design of an interactive system changes the organization behind it…. Organizations are just groups of people with goals, rules, and customs. Designers are just people with certain skills. But because of insecurity on both sides, differences trigger defense mechanisms. We resort to jargon. All the hoo-ha around “design thinking” is just a distraction. Design is a business activity. It goes well when designers and businesses work together to solve a real problem with good information and clear goals. The hard part is confronting all the specific mundane things that interfere.

Plenty of other savvy observations in ALA’s round-up from various authors, including predictions for the coming year.

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  2. stephenlovell reblogged this from cameronmoll and added:
    Someone please go tell this to all the startups. My majority experience has been, “we have a business idea, we don’t...
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