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Cameron Moll

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Cameron Moll Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of Authentic Jobs Inc, among other endeavors.

This site is a compendium of design, HTML5/CSS3, DSLR video, Apple, mobile, and other miscellaneous banter.

Colosseo Poster

Reimagining the Roman Coliseum in type.

"Design is a business activity."

published 5 February 2013

Erika Hall, guest author in A List Apart’s “What We Learned in 2012”:

Changing the design of an interactive system changes the organization behind it…. Organizations are just groups of people with goals, rules, and customs. Designers are just people with certain skills. But because of insecurity on both sides, differences trigger defense mechanisms. We resort to jargon. All the hoo-ha around “design thinking” is just a distraction. Design is a business activity. It goes well when designers and businesses work together to solve a real problem with good information and clear goals. The hard part is confronting all the specific mundane things that interfere.

Plenty of other savvy observations in ALA’s round-up from various authors, including predictions for the coming year.

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    Someone please go tell this to all the startups. My majority experience has been, “we have a business idea, we don’t...
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