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Cameron Moll

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Cameron Moll Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of Authentic Jobs Inc, among other endeavors.

This site is a compendium of design, HTML5/CSS3, DSLR video, Apple, mobile, and other miscellaneous banter.

Colosseo Poster

Reimagining the Roman Coliseum in type.

“In closing. Not good.”

published 14 September 2012

Brand New on the new eBay logo:

This logo is not bad. Let’s establish that. There is nothing wrong with it. The letters haven’t been mangled, the colors don’t induce puking, and the ™ is, amazingly, all lowercase to match the logo.

But this logo is not good either. Very far from good actually but unfortunately not so far that it demands the full berating it deserves. Of all the potential logos that could be done for eBay this is the absolute most boring and risk-averse logo that could have been both presented and selected.

As for what the logo might have been, even one that was visually “rooted in [their] proud history” perhaps better than the Lippincott-designed one? See Tony Gines’ 12-minute makeover.

Update: Another version by Jared Fitch, including a home page mockup.

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