Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of 
Friday 1 October 2010
IBM ‘Outcomes’ Campaign →
These print pieces are just brilliant. Objects and negative space combine to produce FedEx arrow-like visuals. Designed by Noma Bar (Dutch Uncle) to promote IBM’s “Smarter Planet” initiative.
For related viewing, see Graphic Design Blog’s list of logos with hidden messages.
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Somebody who knows something about visual communication snuck into
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