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Cameron Moll

Come In, We're Hiring (Authentic Jobs)

Find a job or post one at Authentic Jobs

Cameron Moll Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons. He's the founder of Authentic Jobs Inc, among other endeavors.

This site is a compendium of design, HTML5/CSS3, DSLR video, Apple, mobile, and other miscellaneous banter.

Colosseo Poster

Reimagining the Roman Coliseum in type.

Constraint Engenders Creativity

published 27 March 2013

Seasoned designers know that constraint engenders creativity, rather than inhibit it. Following is one example. There are countless more.

In my research for an upcoming presentation, I stumbled on an account describing the evolution of the iconic Coca-Cola glass bottle. In the early part of the 20th century, the Coca-Cola Company was confronting an influx of copycat beverages.

In defense of the brand, the company issued a call for design entries with one unique requirement: That the bottle, and therefore the brand, could be recognized in the dark.

As retold by The Coca-Cola Company,

The Company … decided to create a distinctive bottle shape to assure people they were actually getting a real Coca-Cola. The Root Glass Company of Terre Haute, Indiana, won a contest to design a bottle that could be recognized in the dark. In 1916, they began manufacturing the famous contour bottle. The contour bottle, which remains the signature shape of Coca-Cola today, was chosen for its attractive appearance, original design and the fact that, even in the dark, you could identify the genuine article.

Today the glass contour bottle is one of the world’s most recognized designs, and it came about in large part because of constraints imposed on the bottle’s designers.

But that wasn’t the only constraint. The Root Glass Company and designer Earl Dean imposed a constraint of their own: Base the design on nature.

Wikipedia explains:

Chapman J. Root, president of the Root Glass Company of Terre Haute, Indiana, turned the project over to members of his supervisory staff, including company auditor T. Clyde Edwards, plant superintendent Alexander Samuelsson, and Earl R. Dean, bottle designer and supervisor of the bottle molding room. Root and his subordinates decided to base the bottle’s design on one of the soda’s two ingredients, the coca leaf or the kola nut, but were unaware of what either ingredient looked like. Dean and Edwards went to the Emeline Fairbanks Memorial Library and were unable to find any information about coca or kola. Instead, Dean was inspired by a picture of the gourd-shaped cocoa pod in the Encyclopædia Britannica. Dean made a rough sketch of the pod and returned to the plant to show Root. He explained to Root how he could transform the shape of the pod into a bottle. Root gave Dean his approval.

File this under Did Not Know But Thrilled To Have Stumbled On It.

Today is World Water Day.

published 22 March 2013

Water World Day is a United Nations-sanctioned day for “focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.”

It shouldn’t come as a surprise that I’m asking you to help me celebrate today, March 22, by donating to charity: water. There are other ways to celebrate, but in terms of trackable, meaningful contributions, I can’t think of a better way to deliver freshwater to those in need than through charity: water.

You might even consider donating your birthday, which is a fantastic way to encourage others to help you provide clean, safe drinking water. The team at charity: water unveiled a new design today for the site today, and it’s crazy easy to pledge. It doesn’t matter if your birthday is tomorrow or ten months from now. Register and they’ll notify you when the time is right.

Give your next birthday to charity: water

Depeche Mode

When Suzanne and I returned home from last year’s trip to Ethiopia, we had an entirely new appreciation for the convenience of clean water. Browsing the internets this morning, I stumbled on this video by Michele Guieu, who cleverly demonstrates the privilege of clean water enjoyed by so many of us around the world:

Join me once again in making a meaningful difference in the world. Even $1 is the equivalent of nearly two meals in Ethiopia. So imagine what $1 worth of clean water production can do to change a village, a child, a life every bit as valuable as yours.

Hired, a podcast about jobs, hiring, and company culture.

published 14 March 2013

Hired, a podcast about jobs, hiring, and company culture.

Hired is a new podcast about jobs, hiring, and the culture within companies across the web. You’ll hear my voice each episode, along that of my co-host, Adam Spooner.

Episode #2 features Josh Brewer, principal designer at Twitter. We discuss how a team of 40+ designers interact, what they look for in new candidates, and kale chips and unlimited bacon. (Nom.)

For me, it’s a bit different being on the other end of the mic asking questions rather than responding to them, having done a number of podcast recordings as an interviewee. It’s a lot of fun sitting in the host’s chair, but I’m finding it takes practice to drive the conversation and ask follow-up questions. I’ll improve over time, I’m sure. But bear with my scant awkwardness in the meantime.

See also episode #1 with Charles Adler of Kickstarter.

Typographica: Our Favorite Typefaces of 2012

published 14 March 2013

I’m honored to be included in Stephen Coles’ annual compendium of new typefaces for the year. Not as a type designer, but as type user. My selection was Hoefler & Frere-Jones’ Idlewild, a beautiful wide display font family.

Other notable inclusions are the layered diversity of Quintet, the roman typeface Eskapade with its “fully realized Fraktur companion”, the dually print- and screen-friendly Turnip, and more than 50 other typefaces.

See also Favorite Typefaces of 2011.

Speaking: Orlando, Las Vegas, Tampa

published 7 March 2013

Breaking Development Conference

April 8–10: Breaking Development Conference, Orlando | @bdconf
Pitfalls & Triumphs of the Cross-Screen Experience
Together we’ll examine what’s required to present a consistent, delightful experience to users regardless of where the experience begins, continues, and ends.

Future Insights Live

April 29 – May 2: Future Insights Live, Las Vegas | @Future_Insights
$995 (early bird special ends March 15)
Crafting Virtuoso UX Teams
I’ll share several patterns that are common among great user experience teams, as well as successful prototyping tools, hiring methods, the importance of establishing a strong team culture, and more.

Front-End Conf

June 21–22: Front-End Conf, Tampa | @frontendconf
Authentic Design
Details forthcoming. But pretty much like the topic says.

Eva-Lotta Lamm’s ‘Sketchnotes 2012’

published 4 March 2013

Sketchnotes 2012

I wish I could sketch like Eva-Lotta Lamm. I really do. Her sketches are pretty incredible.

Her new book, Sketchnotes 2012, is now available in print and PDF. “Visual notes of countless talks by inspiring speakers” from around the globe, as Eva-Lotta describes it. You can find the book on Amazon, too.

And somewhere amongst its pages you’ll find her notes from my talk in Düsseldorf last Fall.

Coffee table book? Pfft, no. This is a tome of inspiration. And in my case, envy.

“All we did was make something beautiful.”

published 1 March 2013

A behind-the-scenes creation of the “Born & Raised” artwork for John Mayer’s album, from the hands of traditional sign-writer David A. Smith.

John Mayer’s own words (01:55), describing the artwork:

In this world we live in where everybody is trying to figure out the next strategy for PR, all we did was make something beautiful.

Who knew John Mayer had such a penchant for great design?

The font David created for the album, Mayer Font, is also available for purchase.

/via Quipsologies

“Play by your own rules.”

published 25 February 2013

Josh Williams, recounting the history of founding Gowalla and the inevitable tussle with Foursquare:

A week before launch I came across some interview with Dennis Crowley where he described a new project that he and Naveen Selvadurai had been working on. It was called foursquare.

A week later Gowalla and foursquare would launch on the same day.

Eventually, an unassuming entrant would join the story:

While we were busy playing tug-of-war over check-ins, someone else found a path to the goal with less friction.

That “someone else” was, of course, Instagram.

About a year after the launch of Instagram, Gowalla’s service would shut down and several of us would join Facebook. Others would move on to new endeavors of their own. Ironically a couple from the team would join Instagram.

This is really terrific writing from Josh, whom I’ve been lucky to count as friend for a number of years. The concluding advice is clearly coming from the mind of a very seasoned entrepreneur:

Listen to your users more than the press. Don’t get sucked into the gravity hole between you and your competition. Ruthlessly run your own path, not someone else’s.

Set aside time to read the entire piece. Oh, and more writing please, Josh.

Is sketching dead?

published 14 February 2013

No, of course it isn’t.

But that’s not as attractive as "Is [popular software] dead?" and doesn’t garner the same debate (and retweeting). Nonetheless, the question is the all the same: "Is [your method for visualizing ideas] dead?"

I’m one of those chumps who uses [popular software] as a means of expressing what’s in my mind, exploring options that haven’t yet crossed my mind, and articulating ideas to others. That sounds a heckuvalot like sketching, doesn’t it?

Understandably, the higher fidelity offered by [popular software] vs. sketching has the potential to mislead clients and inhibit idea-to-code workflow. But what is to be said of those who work in small in-house teams with a shared understanding of the web? Or of those who find the tool to be masterful for architecting and refining ideas, despite its limitations?

It’s not uncommon for me to share a static image—not the original document file, but simply an image—with Adam, who takes my design ideas for Authentic Jobs and brings them to life as code. That static image is no more inhibiting nor less articulate than a sketch. Nor any less than a screenshot (or actual code) of an adjustment I make to live code using WebKit’s Inspector.

We deserve better tools, yes. We’re obligated to try new methods. And we can debate the advantages and shortcomings of each tool and each method, to move us forward as an industry. But let’s do so in way that recognizes the personal preferences of individuals, and that acknowledges the fact that many of these tools and methods have produced, and continue to produce, successful work.

Coincidentally, this article by Javier Ghaemi is a notable example of moving us forward while recognizing the mastery of the tool debated.

Yours vs. Mine, a UI Conundrum

published 12 February 2013

Dustin Curtis, adding his voice to a dilemma that I’ve had to wrestle with almost since day one of my career:

A question that inevitably comes up very early in the process of designing a new app is this: should the interface refer to the user as “your” or “my” when talking about the user’s stuff, as in “my profile” or “your settings”? For a long time, this question ate at my soul. Which is right?

Dustin sides with the “yours” camp, as have I for quite some time:

After thinking about this stuff for a very long time, I’ve settled pretty firmly in the camp of thinking that interfaces should mimic social creatures, that they should have personalities, and that I should be communicating with the interface rather than the interface being an extension of myself.

Others, notably Twitter for example, side with “mine”: UI example

However, there’s a third option that deserves attention. No, not third person, though that’d make for an interesting user experience (“Her Profile”). It’s simply making the interface clear enough that pronouns and possessive adjectives aren’t needed. “Profile”, “Documents”, and the like.

In today’s world of following, favoriting, and friending, it’s increasingly difficult to distinguish between what’s yours (mine?) and what’s theirs (yours?). Understandably, labels are still needed, despite our best efforts to present the UI with clarity.

Hence, I’ll continue to side with “yours” as long as it remains necessary. There’s nothing worse than a FAQ page that says, "Please visit your ‘My English Lit’ page to learn more about pronouns and possessive adjectives.”

“Alive, but not fun to spend time with.”

published 11 February 2013

Ian Lamont:

Using a [minimum] viable product is like visiting someone in an intensive care unit. They’re alive, but not fun to spend time with. As a result, I see more and more companies who focus on MVP produce products that fail to achieve their goals.

Instead, Ian suggests shifting development focus to creating a “Minimum Delightful Product”:

When a product is delightful it just makes sense. It works the way you’d expect and the experience is highly satisfying. Delightful products are adopted faster, get better word of mouth, and create higher satisfaction.

Those are claims that warrant data to back them up. But I can say from personal experience—and I bet you can too—that I have signed up for many websites and apps, only to leave some of them within 5 minutes after registration, never to return. They functioned, indeed. But they failed to delight and didn’t fill a void.

I side with something said at SXSW 2012 by @TravisBogard:

It’s not about being first, it’s about being first to get it right.


/via @nicepaul

A Diabetic’s Journal

published 8 February 2013

It’s strangely coincidental that earlier today Mark Boulton wrote about his daughter’s school being slated for closure, including a personal note from his daughter’s hand. For earlier this week I had planned to pen something similar, only a stone’s throw away from the tone of his.

One of my sons is a Type 1 diabetic. He was diagnosed during a cross-country trip three years ago. Unlike Type 2 which can be managed through better health, currently there is no cure for Type 1. Once diagnosed, you cope with it for life—daily shots and all.

Often we’re reminded he isn’t alone. There are many others around the globe that live happy, productive lives as Type 1 diabetics. Some names are even recognizable: Jay Cutler, Nick Jonas, Victor Garber, and many more. These, and the many other unknown-but-undeniably-important names, give him, give us, hope.

One of these names that have given us a substantial amount of hope recently is Nial Giacomelli. An iPhone developer based in the UK, Nial is also a Type 1 diabetic. His Kickstarter project, The Diabetic Journal, hopes to fund the last leg of development by raising £7,500 for reporting tools and visual design help. The app will be released in the App Store for free, if funded.

The Diabetic Journal on Kickstarter

If your financial circumstances allow, please back Nial’s project by pledging £1 or more. My son and so many more like him will be in indebted to you for helping make their lives a little easier to manage.

All of this brings me to Mark’s daughter and her heartfelt letter. While we were in the hospital adjusting to life with diabetes, my son wrote an entry in his journal. He was six at the time. I photographed the entry while at the hospital:

Letter written by my son at the hospital after being diagnosed with diabetes

It reads:

I love the Hospital. It’s fun. I like the foods in the Hospital. I love when Mom and Dad help. I like when people help me get better. The end.

Although the week we spent in the hospital was one of the worst weeks of our family’s life, you wouldn’t know it from his letter. “I like when people help me get better.” Like Nial. Like you.

The end.

Using objective data to justify responsive websites

published 7 February 2013

Electric Pulp:

We took a popular ecommerce store (O’Neill Clothing) that we’d recently redesigned and monitored conversions, transactions and revenue for three weeks. Then we quietly deployed the responsive conditions to the already live site and monitored for another three weeks….

iPhone transactions more than doubled. Android transactions more than tripled. All from relatively quick optimization.

In the article, they lay out some pretty impressive increases in conversions, transactions, and revenue as responsive features were introduced to the site.

Coincidentally, Electric Pulp is hiring a PHP Developer and Front-End Developer. Candidates local to South Dakota preferred, but telecommute and relocation are options, too.

/via @RWD

"Design is a business activity."

published 5 February 2013

Erika Hall, guest author in A List Apart’s “What We Learned in 2012”:

Changing the design of an interactive system changes the organization behind it…. Organizations are just groups of people with goals, rules, and customs. Designers are just people with certain skills. But because of insecurity on both sides, differences trigger defense mechanisms. We resort to jargon. All the hoo-ha around “design thinking” is just a distraction. Design is a business activity. It goes well when designers and businesses work together to solve a real problem with good information and clear goals. The hard part is confronting all the specific mundane things that interfere.

Plenty of other savvy observations in ALA’s round-up from various authors, including predictions for the coming year.

“The problem of sitting comfortably was solved already.”

published 24 January 2013

Yaron Schoen adding (subtly) his voice to the “flat design”, “to PSD or not to”, and skeuomorphism banter making the rounds of late:

Clearly without function, form is pointless. But a beautiful and timeless product has both an elegant solution and an elegant aesthetic, it rarely ever is one or the other. For example, the problem of sitting comfortably was solved already, what makes the Eames chair iconic is its timeless beauty and its comfortableness….

There are many ways to achieve or interpret beauty, it’s not an absolute science. If it were we’d all be out of a job and life would be pretty boring.

Takeaway: Beauty has, and will always have, a place in making our world better. But we designers should avoid absolutes, even if they seem reasonable. (After all, the skilled designer intentionally breaks rules from time to time, confidently knowing what the rules are.)